Brand protection on marketplaces – Intellectual property security on e-commerce platforms

Selling on international marketplaces – such as Allegro, Amazon, Erli, or eBay – offers immense business scaling potential, but it also poses regulatory challenges. Product listing theft, brand impersonation, copy-pasting descriptions, or sudden changes in legal requirements (such as EPR registration mandates and the risk of sales bans) can suspend revenues reaching tens of thousands of PLN per day in just a single day. By choosing Rulity Consulting, you do not hire a single full-time lawyer – you gain continuous access to the knowledge and experience of an entire team of e-commerce experts who have conducted hundreds of dedicated proceedings, ensuring the complete security and continuity of your sales. 

Registration of trademarks and industrial designs

The fundamental pillar of brand protection on any sales market is the exclusive right to the logo, name, and unique design of products. We carry out the full trademark registration procedure at the Patent Office of the Republic of Poland (UPRP) and EUIPO (for the European Union zone). A protective certificate will open full access to closed brand protection programs for your business, such as Amazon Brand Registry or Allegro Brand Program. We perform an audit of the Nice classification and handle all formalities, proactively securing your brand against counterfeits and attempts by unfair competitors to hijack your reputation.

Removal of illegal offers, counterfeits, and content theft

When illegal copies of your products appear on a platform or competitors unlawfully hijack your hard-earned product listings (so-called listing hijacking), a fast and substantive response is crucial. We utilize official Notice and Takedown procedures as well as copyright and trademark infringement reporting directly to the legal departments of marketplace platforms. Instead of chaotic actions, we implement precise formal channels, leading to the swift takedown of illegal listings and the elimination of counterfeits from circulation without the need to get entangled in protracted court disputes.

Infringement reporting procedures and sales continuity in foreign markets

Modern e-commerce requires constant vigilance regarding regulatory changes – as exemplified by strict registration number verifications (including EPR) on foreign marketplaces. For dynamically growing e-commerce companies, every single day of a seller account suspension means real losses of around 40,000 PLN per day on a single market. As part of our services, we ensure full legal compliance, implement and configure Brand Protection panels, and represent your company in relations with e-commerce platforms, guaranteeing complete operational security and smooth sales flow for your business.

Bibliography

Patent Office of the Republic of Poland (UPRP) – Databases, registration procedures, and rules for trademark and design protection in Poland: https://uprp.gov.pl/

European Union Intellectual Property Office (EUIPO) – European Union trademark registration (EUTM) and management of the Brand Registry area in the EU: https://euipo.europa.eu/

World Intellectual Property Organization (WIPO) – International standards and systems for copyright and industrial property protection in e-commerce: https://www.wipo.int/

FAQ

Are you struggling with unfair competition, counterfeits, or the risk of a sales block on marketplaces? Rulity Consulting will handle the registration process for your brand and effectively protect your offer on Allegro, Amazon, and foreign markets. Contact us today and secure the support of an expert e-commerce team.