What is a trademark and why should it be registered?
A trademark is not just a logo or a name — it is the foundation for identifying your brand in the marketplace. A well-protected mark builds customer trust, makes it easier to combat unfair competition, and increases the value of your business. Meanwhile, many entrepreneurs go years without formally protecting their brand — until someone comes along and registers it as their own, which can even result in significant loss of revenue or reputation.
Legal basis for the protection of marks
A common mistake is assuming that using a mark in the course of trade ensures its automatic protection. Unfortunately, without formal registration, protection is limited and more difficult to enforce. In addition, another person or company may register an identical or similar mark earlier — resulting in the risk of losing the right to use your own brand and even facing litigation.
Protection can be sought at the national level (before the Patent Office of the Republic of Poland), at the EU level (before EUIPO), or internationally — e.g. under the Madrid System administered by WIPO.
The most common mistake entrepreneurs make
A common mistake is to assume that use of the mark in the course of trade ensures its automatic protection. Unfortunately - without formal registration, protection is limited and more difficult to enforce. In addition, another person or company may register an identical or similar mark earlier - resulting in the risk of losing the use of one's own brand and even litigation.
How can we help you?
We provide comprehensive legal services related to trademark protection. We offer:
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- Registration of trade marks - preparation and execution of the application procedure in Poland, the EU and international markets.
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- Registrability tests - verifying that the mark meets the conditions for registration and does not interfere with prior rights of others
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- Protection and enforcement of trademark rights preventive actions, injunctions, and support in disputes before the Polish Patent Office (UPRP), EUIPO, WIPO and courts
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- Monitoring of competitors' marks - continuous tracking of new filings to respond promptly to potential infringements
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- Strategies for building a trademark portfolio - advice on brand development and protection of associated elements (product names, advertising slogans, logos).
Why us?
Registering a mark is not just a formality or an additional cost — it is an investment in the security and growth of your business. Our support goes beyond the application process — it is strategic advice that considers market risks, expansion plans, and the real needs of your brand.
We protect both sole proprietorships and dynamic companies with international ambitions. Whatever the scale — we always work with the future of your brand in mind.
Do you want to know if your logo is suitable for registration? Wondering how to effectively secure your product name? Contact us — we’ll advise you before someone else pre-empts your move.
