Legal support for sellers in combating unfair competition on e-commerce platforms
We offer comprehensive support in preventing violations of our clients’ rights on marketplace platforms.
As part of this service, we provide ongoing monitoring and thorough analysis of reports concerning offers that infringe upon our clients’ legal rights, such as:
- registered trademarks;
- unlawful use of someone else's EAN (GTIN) numbers by competitors,
- improper linking competitors' offers to our clients’ product listings in Allegro’s product cataloguing system;
Following each case assessment, we promptly intervene via dedicated reporting channels and conduct correspondence with platform operators to ensure that infringing competitor offers are removed. As part of these actions, we also prepare and send cease-and-desist letters to competitors responsible for the violations.
Scope of support:
- regular review of competitor listings for potential legal infringements;
- identification and reporting of violations involving unauthorized use of trademarks, EAN (GTIN) codes, and our clients’ product catalogues;
- correspondence with platform operators and competitors to ensure removal of infringing content;
- drafting of pre-litigation cease-and-desist letters in cases of persistent competitor misconduct.
You are welcome to contact us free of charge.
FAQ
1. what can I do when a competitor „taps into” my listing on Allegro?
Improper linking of offers within productisation is a common problem that hits your sales and reputation. In such a situation, we conduct a detailed analysis of the infringement and intervene through the platform operator's dedicated reporting channels. We effectively demonstrate cataloguing errors and a competitor's lack of rights to use your unique product assets. As a result, we bring about the removal of infringements and separation of listings, allowing you to regain control of the presentation of your products.
2. is it legal for other companies to use my EAN number?
The unauthorised use of other people's EAN (GTIN) numbers is a manifestation of unfair competition and violates the principles of modern e-commerce. These codes serve to uniquely identify the goods and their manufacturer, so their copying by third parties misleads customers. We take strong legal action to report such infringements to the administrators of marketplace platforms and issue pre-judicial cease and desist orders. In this way, we protect the integrity of your product portfolio and prevent parasitism on your work.
3. What is the process for monitoring and removing offers that infringe my rights?
Our process is based on regular verification of competitors' offers for unauthorised use of trademarks, images or descriptions. Once an infringement is identified, we immediately formulate a legal notice to the platform operator, conducting full correspondence until the harmful offer is removed. In cases of persistent activities, we prepare dedicated legal summonses directly to the infringers, indicating possible financial consequences. As a result, we provide you with ongoing support that minimises the negative impact of unfair competition on your sales performance.